Our founder, Gavriel Krainess has always championed the many health and wellness benefits of the cannabis plant to his friends and family. In 2012, his younger sister was diagnosed with a rare autoimmune disease and was finding little relief with conventional therapy and pain medications, so his parents began to look into the alternative health marketplace and started researching CBD.

With the overwhelming amount of information in the marketplace, Gavriel’s parents found it difficult to find clarity about the basics of CBD.  It seemed that the more CBD websites they visited, the more questions they had for Gavriel.  Is CBD going to help?  How much should she take?  What type of CBD should try?  How should she take it?  How much is a health regime of CBD going to cost?  Are some types of CBD more easily absorbed by the body?

It was in that moment of questioning that it became clear to Gavriel, if his parents were having this much trouble figuring out the basics of CBD than others researching CBD for possible use, even those already using CBD may not know all of the true benefits that CBD can offer.  He knew that he needed to make a difference.  Gavriel set out to create New Choice Health and Wellness, LLC, dedicated to educating customers and helping them to find the right CBD products to fit their lifestyle.

It is our mission to deliver…

  • Value
  • Informational Transparency
  • Customer Centric Service
  • Monthly Subscription Discounts & Incentives
  • Clear Pricing
  • Easy to Follow Suggested Servings

At New Choice Health and Wellness, LLC, we are committed to improving the lives of our customers through the many health benefits of CBD.  We offer only the highest quality CBD products from Elixinol and Active, ensuring the best product at the absolute best value.  We consider it a great privilege to guide and serve our customers in the search for health and wellness, so if you have any questions, contact us.  We look forward to helping you find a CBD supplement to fit your lifestyle.

Looking for an Answer?

With the wide range of CBD products available on the consumer market, it is likely that questions will arise. If you are looking for an answer to a question, please do not hesitate to contact us.


With most of our customers living in the United States, providing reliable stateside delivery is a vital responsibility for us at to New Choice Health and Wellness, LLC. If you have any questions about shipping and delivery, please do not hesitate to contact us.

Our Mission

To guide others in our community to an alternative way of discovering health and well-being, helping all of us Nurture our bodies the way nature intended.

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