CBD Basics

CBD Basics

At New Choice CBD, we know that the marketplace is full of information and fake news about CBD products.  Let us take a moment to answer a few of your most common CBD questions.

 

What Is CBD?

CBD is an acronym for Cannabidiol (Can-a-bid-i-ol), the single most prominent naturally-occurring class of molecules called cannabinoids found in industrial hemp (Cannabis Sativa) plants. CBD is a non-psychoactive component of the plant that possesses a wide range of health benefits, does not cause a high, and has a remarkable safety profile. CBD comprises up to 40% of the plant and is one of over 60+ compounds found in cannabis.  Of these compound, CBD and THC are usually present in the highest concentrations and are therefore the most recognized and studied.

 

How Does CBD Work?

CBD primarily interacts with the body’s endocannabinoid system, a grouping of millions of cannabinoid receptors found throughout your body, but are primarily clustered in the brain and central nervous system. While CBD is a phytocannabinoid, or plant-based cannabinoid, your body also naturally produces cannabinoids, known as endocannabinoids. Almost every organ of your body, including your skin and digestive tract, contains cannabinoid receptors. The endocannabinoid system has four primary purposes including neuroprotection, stress relief, immune response, and regulating the body’s general state of balance, impacting faculties such as appetite, sleep, mood, and pain.

Unlike THC, CBD does not interact directly with the two classical cannabinoid receptors (CB1 and CB2). This is why CBD does not cause any psychoactive effect. Instead, CBD inhibits the enzymes that break down endocannabinoids, leading to an increase in your body’s naturally-produced cannabinoids.  Simply, CBD helps to increase and bring balance to the natural cannabinoids in your body, resulting in health benefits.

What Is Optimal Serving of CBD?

The suggested serving size for CBD supplements will vary for each person depending on their needs and the conditions they are trying to remedy, but we generally recommend experimenting a bit to see what feels best to you.  Some prefer 5 drops, and some will use upwards of the max servings per day as indicated on the supplement labels.  Remember no two bodies are identical.

 

What Is Bioavailability?

The bioavailability of a substance is the percentage that is absorbed into the body’s system after any other processing in the body has occurred.  Intravenous administration is said to have a 100% bioavailability; additional methods are compared to this route to create a ratio for the percentage bioavailability.  The following is an overview of the bioavailability of three of the most popular methods of CBD consumption:

Oral

  • Oral consumption of natural CBD oil can include products such as capsules, edibles, and oils. This method is popular due to its ease of use. Oral consumption is a quick and familiar method that is used for many supplements.
  • When consumed orally, CBD passes through the digestive system and circulates through the liver. The bioavailability of CBD is reduced during what is known as “first pass metabolism”. When consumed, CBD is metabolized by the liver and in other sites such as the gastrointestinal tract, lungs, and blood. This reduces the amount of CBD that is present in the body.  However, water-soluble CBD can bypass “first pass metabolism” since it is water-based and more simply absorbed by the body.
  • While oral consumption of natural CBD oil based formulations have a lower bioavailability (4%-15%) than other methods, it has been shown to have longer lasting effects.
  • Oral consumption of water-soluble CBD has an extremely high bioavailability (as much as 90%) due to the simple fact that water is absorbed more quickly and efficiently by the body, resulting in less CBD needed to achieved desired health benefits.

Sublingual

  • Sublingual (under the tongue) consumption can be performed with products such as tinctures, concentrates, lozenges, and sprays. You may notice that many CBD oils recommend sublingual use rather than oral consumption due to its effectiveness.
  • When consumed sublingually, a substance is absorbed through the mucous membrane under the tongue. Capillaries in the connective tissue diffuse the substance, which then enters the body. In this method the substance bypasses the first-pass metabolism issue, however due to the fact that CBD is an oil (even in tincture form) the bioavailability is only 15%-25%.
  • Using a water-soluble tincture will have a CBD bioavailability of up to 90%, due to the simple fact that water is absorbed by the body quickly and efficiently, resulting in less CBD needed to achieve desired health benefits.

Inhalation

  • CBD can be inhaled safely in the form of a vape oil and with a vaporizer pen. Vaping is a relaxing method that has gained popularity in the past years.
  • Dabbing is the flash vaporization of a CBD concentrate, followed by inhalation.  This can be achieved by using a vaporizing device or a dab ring.  CBD concentrates used in this method include wax, butter, shatter, crystals, and CBD oil.
  • During these two methods, CBD enters the body through the lungs.
  • When inhaled, the CBD enters the lungs and passes through tiny air sacs called alveoli, which exchange carbon dioxide and oxygen between the body and the lungs. CBD moves through the thin walls of the alveoli and directly into the body. Again, this method bypasses the first-pass metabolism and therefore can have a higher bioavailability than oral consumption.
  • Inhaling vaporized CBD oil is a quick and efficient method. Since the oxygen is entering the body directly, the effects of CBD are quickly present.

The one simple fact to remember with the Bioavailability of a CBD product is that the higher the bioavailability percentage, the less of that CBD product you will need to achieve your desired health benefits.  In turn, this will save you a lot of time and money when exploring your CBD options.

Suggested Initial Serving of CBD % of CBD Absorbed* Total CBD Absorbed* Cost of MG of CBD Cost Per Dose** Serving Size**
Active Water Soluble Tincture (275 mg bottle) 4.6 mg 80% 3.7 mg $0.16 $0.73 0.5 ml (10 drops)
Elixinol Liposome Spray (300 mg bottle) 4 mg 80% 3.2 mg $0.20 $0.80 0.4 ml (4 pumps)
Elixinol Tincture Drops (300 mg bottle) 10 mg 20% 2 mg $0.10 $1.00 1 ml (20 drops)
Active Water Soluble Powder (1 gram container) 4 mg 80% 3.2 mg $0.27 $1.08 Depends on potency of your mixture
Elixinol Capsules (450 mg bottle) 15 mg 13.50% 2 mg $0.10 $1.50 1 capsule
Active CBD Oil Gummies (25 count bottle) 10 mg 13.50% 1.35 mg $0.16 $1.60 1 gummy
Active Gold Oil (1 gram) 10 mg 20% 2 mg $0.18 $1.80 0.04 ml
Suggested Initial Serving of CBD % of CBD Absorbed* Total CBD Absorbed* Cost of MG of CBD Cost Per Dose** Serving Size**
Active Water Soluble Tincture (275 mg bottle) 5 mg 80% 4 mg $0.16 $0.80 0.55 ml (11 drops)
Elixinol Liposome Spray (300 mg bottle) 5 mg 80% 4 mg $0.20 $1.00 0.5 ml (5 pumps)
Active Water Soluble Powder (1 gram container) 5 mg 80% 4 mg $0.27 $1.35 Depends on potency of your mixture
Elixinol Tincture Drops (300 mg bottle) 20 mg 20% 4 mg $0.10 $2.00 2 ml (40 drops)
Elixinol Capsules (450 mg bottle) 30 mg 13.50% 4 mg $0.10 $3.00 2 capsules
Active Gold Oil (1 gram) 20 mg 20% 4 mg $0.18 $3.60 0.08 ml
Active CBD Oil Gummies (25 count bottle) 30 mg 13.50% 4 mg $0.16 $4.80 3 gummies
Suggested Initial Serving of CBD % of CBD Absorbed* Total CBD Absorbed* Cost of MG of CBD Cost Per Dose** Serving Size**
Active Water Soluble Tincture (275 mg bottle) 8 mg 80% 6.4 mg $0.16 $1.28 0.85 ml (17 drops)
Elixinol Liposome Spray (300 mg bottle) 8 mg 80% 6.4 mg $0.20 $1.60 0.8 ml (8 pumps)
Active Water Soluble Powder (1 gram container) 8 mg 80% 6.4 m $0.27 $2.16 nds on potency of your mixture
Elixinol Tincture Drops (300 mg bottle) 30 mg 20% 6 mg $0.10 $3.00 3 ml (60 drops)
Elixinol Capsules (450 mg bottle) 45 mg 13.50% 6 mg $0.10 $4.50 3 capsules
Active Gold Oil (1 gram) 30 mg 20% 6 mg $1.80 $5.40 0.12 ml
Suggested Initial Serving of CBD % of CBD Absorbed* Total CBD Absorbed* Cost of MG of CBD Cost Per Dose** Serving Size**
Active Water Soluble Tincture (275 mg bottle) 10.1 mg 80% 8.1 mg $0.16 $1.60 1.1 ml (22 drops)
Elixinol Liposome Spray (300 mg bottle) 10 mg 80% 8 mg $0.20 $2.00 1 ml (10 pumps)
Active Water Soluble Powder (1 gram container) 10 mg 80% 8 mg $0.27 $2.70 Depends on potency of your mixture
Elixinol Tincture Drops (300 mg bottle) 40 mg 20% 8 mg $0.10 $3.00 4 ml (80 drops)
Elixinol Capsules (450 mg bottle) 60 mg 13.50% 8 mg $0.10 $6.00 4 capsules
Active Gold Oil (1 gram) 40 mg 20% 8 mg $1.80 $7.20 0.16 ml
Is Pure CBD Better?

A CBD isolate is exactly what it sounds like; pure, isolated CBD compound, all by itself.  It exists as a white or off-white powder and contains no other active compounds.  It was initially believed that pure CBD was the “gold standard” of non-psychoactive cannabis therapy, but recently people are figuring out that this is hardly the case.  CBD isolate still has a relevant place in the market, especially if you like to concoct your own daily CBD remedies.  It is easy to measure and great for making edibles, or to mix in as a daily supplement.

On the other hand, full-spectrum or whole plant CBD oil contains other active plant compounds in addition to the CBD.  This spectrum includes other cannabinoids such as CBN, CBL, and CBCVA, as well as aromatic cannabis terpenes like pinene and limonene.  The full-spectrum of compounds found in hemp work together, synergistically, to produce outcomes that alone wouldn’t be achievable. This “entourage effect” is the reason why most of our products are made from full-spectrum CBD oil.  These concentrated oils have delivered incredible results in research studies.  So, for the large majority of users, a high-quality full-spectrum CBD oil will be a better and more efficient option.

How CBD Oil Is Made?

CBD oil can be made in many different ways, but the most common and safest way CBD is extracted is through steam distillation or CO2 extraction.  The CBD oil extracted through the CO2 extraction method produces a full spectrum cannabinoid-rich product, with numerous health benefits.  It is for this reason that all New Choice CBD products are made solely by the CO2 extraction process.   Other methods found more commonly in medical marijuana CBD extraction are ethanol extraction, butane extraction, propane extraction and others.

Will I get “high” from CBD?

No, you will not get high from consuming CBD products. It is made entirely and only from industrial hemp and does not contain the psychoactive properties of THC.  Additionally, cannabidiol actually has the property of being anti-psychoactive.

How to Identify High Quality CBD

Hemp CBD oil is attracting a lot of attention, and for good reason.  With more studies and fewer regulations, the industry is gaining in popularity.  With so much going on in the marketplace it can be difficult for consumers to decide what is high quality CBD oil and what isn’t.  Here are a couple of ways you can differentiate a high-quality CBD oil from the rest of the pack.

  • Consider the Source
  • Petroleum-free Processing
  • Check Independent 3rd Party Laboratory Results
  • Less than .03% THC
  • Make sure the Hemp oil extract is a whole-plant extract
What Are Terpenes?

Terpenes are the essential oils found in the trichomes of the cannabis plant, which give all plants, flowers and herbs their diverse aromas.  Similar to CBD, terpenes have shown to have healing benefits of their own.  The combination of these oils with cannabinoids creates an entourage effect, which enhances the healing properties provided by CBD.

Does CBD have Adverse Effects?

CBD side effects are almost trivial. They are certainly nowhere near the daunting side-effects listed on many FDA approved pharmaceuticals! You may encounter a little stomach discomfort for those on high doses and some very low-level sedative effects. In a similar way that using a drop of Lavender oil relaxes you. CBD produces no psychoactive effect so there is no ‘high’ or particular concern about your ability to function normally.

Best Way to Take CBD?

Each type of CBD has its own benefits. What’s right for one person is not necessarily right for you. Find out what type is right for you be exploring the benefits of each type in this easy to read chart.

Ease of Use Bioavailability/Absorption* Onset of Effect* Duration of Effect* Benefits
Capsules (Oil Base) Swallow like any other capsule 4% – 15% 20 – 60 minutes 3 – 4 hours Simple, Accurate Dosing, Easy to Take, Full Spectrum Oil
Capsules (Water Soluble) Swallow like any other capsule 70% – 90% Less than 20 minutes 3 – 4 hours Simple, Accurate Dosing, Easy to Take, Full Spectrum Oil, Up to 90% Bioavailability
Liposome Spray (Oil Base) Spray under tongue Similar to water soluble tincture Less than 20 minutes 2 – 4 hours Easy To Take, Flavored, Full Spectrum Oil, Up to 90% Bioavailability
Oil/Paste Place under your tongue and allow it to be absorbed 15% – 25% 20 – 45 minutes 2 – 3 hours High Potency, Only need to take a small amount, Full Spectrum Oil
Powder (Water Soluble) Place in water or any beverage 70% – 90% Less than 20 minutes 2 – 4 hours Dissolves in water and other liquids, Full Spectrum Oil, Up to 90% Bioavailability
Tincture (Oil Base) Place drops under your tongue and allow them to be absorbed 15% – 25% 30 – 45 minutes 2 – 3 hours Easy To Take, Flavored, Full Spectrum Oil
Tincture (Water Soluble) Place drops under your tongue and allow them to be absorbed 70% – 90% Less than 20 minutes 2 – 3 hours Easy To Take, Flavored, Full Spectrum Oil, Up to 90% Bioavailability
Topical Cream Place directly on skin Greater than capsules but less than tinctures 60 minutes or more 3 – 5 hours Easy To Administer, Full Spectrum Oil, Apply directly to area needed
Vaping Place vape juice/powder/dab in vape pen and inhale 18% – 40% 5 – 10 minutes 1 – 2 hours Rapid Onset of Effect, Comes in Many Flavors, Up to 40% Bioavaialble Comes in Many Flavors Up to 40% Bioavaialble
Edibles Chew the edible and swallow 4% – 15% 20 – 60 minutes 4 – 6 hours Simple, Accurate Dosing Easy to Take Flavored Long Lasting Effect
Shatter Place shatter in battery-powered vaporizer, dab rig, or pipe 18% – 40% 5 – 10 minutes 1 – 2 hours Rapid Onset of Effect Up to 40% Bioavaialble No Propylene Glycol THC Free
Powder Isolate Can be taken in may ways 4% – 40%** 5 – 60 minutes** 1 – 6 hours** THC Free Highest Potency – 99% CBD Tasteless and Odorless Most Inexpensive Cost per MG of CBD

*These amount are estimates based on various studies and articles. Your results may vary.
**This number varies based on how it is taken